Impactful UI – UX Website Design for A Middle East Based Central Bank


About the client

The client is the Central Bank of a Middle Eastern country and is responsible for promoting and maintaining monetary and financial stability, as well as for fostering a sound and progressive banking and financial system in the country conducive to its sustained economic growth. It is the single integrated regulator of the banking and financial services sector in the country.

Business Challenges

  • Constant drop in the visitor satisfaction due to in-efficient User Experience design
  • Lack of branding opportunities in the previous design of the website
  • Lack of a proper site architecture leading to poor navigation design
  • Absence of intelligent search capabilities
  • Accessibility issues due to the website’s non-responsiveness
  • Difficulty while sharing information due to the absence of 3rd party integrations

Solution Provided

  • Revamp User Experience (UX) design of the website aligning with modern design principles and site architecture
  • An intuitive Website landing page with well-defined
  • Fully responsive website design that supports all major mobile devices
  • Intelligent Search Capability within the website
  • Integration with Google Maps, ReadSpeaker
  • User-friendly navigation and UI design using corporate Branding in the website
  • Multilingual (English & Arabic) Design Support
  • Use of SharePoint OOB Features like Groups/List and Libraries/Search

Business Impact

  • Significant increase in the number of visitors & boost in end-user engagement on the website
  • Goal-oriented design leading to robust branding opportunities on the website
  • User and Admin-friendly site architecture design improving access to key information
  • Enhanced in user productivity due to intelligent search capabilities
  • Eliminated the site accessibility issues by enabling multi-lingual support & ReadSpeaker integration
  • Responsive design leading to easier access from all mobile devices


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